Synergistic Approach to Internet Marketing
Real life doesn’t happen in a bubble, and marketing should not be treated any different. The best marketing campaigns come from extensive research and using a myriad of platforms and techniques that work together to complement one another.
An SEO campaign should never be separated from a PPC, SMM or content marketing campaign. It is a waste of energy, when while each component has its own unique part, they could be working in tangent with one another boosting results all around.
Look at my offerings below. If you require additional services not listed below, I can most likely point you to a person in my network that excels at what they do.
Contact me for an initial consultation and a custom quote.
Or, give me an estimated budget and I will develop a custom strategy around these parameters.
All packages come with as much detailed reporting as you would like – did I mention that I really really love statistics?
SEO – Search Engine Optimization
Search Engine Optimization is the process of onsite and offsite strategies that makes sites easier for search engines to find, read and index, while driving quality traffic to a website for possible conversions. Using a myriad of techniques including content, meta tag and internal document optimization, as well as optimizing the site for mobile and speed, your site will be at the top of the results page in no time. In addition, leveraging content marketing and social media I can take your site to the next level, generate leads and get that sale.
Content Marketing consists of a myriad of digital mediums – often either through written works, video, images, or interactive programs – towards the goal of educating prospective customers, engaging existing clients, developing or solidifying a brand, and/or getting the word out to the masses that a brand exists in the first place. In general terms there are three main types of content: content that targets existing and potential customers who are already familiar with your brand, services or products; content that targets potential customers who are still researching about products and services, but might not be ready to purchase yet; content that is viral or broad that has wider appeal and can get you brand and services out there to the masses. I will organize a content marketing schedule and work to get that content shared on related blog and article sites as well as social media.
SMM – Social Media Management & Marketing
It is no secret just how explosive Social Media has become in the past decade, and while for many companies it is easy enough to manage their own social media presence, there are many that either do not have the time to properly engage their current fans – much less attract new ones – or wish to have an expert – such as myself – masterfully craft a social strategy that works.
It is important to remember that all social media sites have slightly different revenue models. However, most of the revenue by large comes from paid advertisements in one form or another. The great thing about social media marketing is that it can be even more finely tuned to certain demographics and locations over an adwords campaign. Users sometimes literally tell their life stories, likes and dislikes on their social media profiles. This gives advertisers a significant advantage when it comes to reaching their targeted market segment.
Having an attractive site is the first step to being noticed in today’s digital world. I believe a fully optimized site for both search and user experience that is both responsive and attractive should be standard.
UX – User Experience Design
Already have a site, but it is not performing as you have hoped? With the analysis of the user flow, clicks and heat maps I am able to come up with a custom solution that will help users find what they are looking for and increase the conversion rate.
PPC – Pay per Click/Adwords
PPC (Pay Per Click) advertising is the method of capturing search engine traffic through paid ads. Based upon the scope of your business and your target audience, a keyword list is strategically built, along with ads which are associated with specific ad groups, to drive more traffic and leads to your website, as well as your business.